Introduction
Picking a certification is easy. Picking the right one, and actually completing it, is where most stumble.
Given that there's more than a thousand certification exams worldwide spanning cloud computing, cybersecurity, data, marketing, project management, and more, it's no surprise that knowing which ones to pursue can be a daunting task. In this context, a guidance service is the support that one needs to make before and during the process of the course, which will help someone pick a certification that fits their desired career path, prepare them for it in a way suited to their own schedule thanks to our partnerships with authorized training providers, and ensure it's completed and added to one's resume in a way that complements the experience rather than simply listing it as an additional item.
Certifications are often seen as an easy way to get ahead on paper, but the reality is, without the proper planning and execution, they can end up as a waste of time and money. With guidance, learners have the support they need to pick the right certification track for them, get adequate preparations to pass the exam, and understand how to best present it on their resumes and applications.
The Ground We Cover: 1000+ Exams, Six Categories Most People Ask About
We advise candidates on global certification exams - across the entire landscape, but most requests tend to fall under one of six categories:
AWS (Amazon Web Services), Microsoft Azure, Google Cloud. Most commonly requested by far, and also the area where candidates waste most time choosing the wrong learning path for their target role.
Salesforce across the range of certifications (Administrator, Developer, Consultant) depending on the candidate’s target role - operations or developer focused.
Spanning from basic cybersecurity credentials to more specific tracks depending on the target verticals and their hiring requirements.
Covering the range of required certifications around the Digital marketing stack verticals - what employers look for today, not what they did five years ago.
Across analytics, machine learning fundamentals, and the tooling specific to data science.
PMP and related credentials, reflecting the shift from individual contributor into management roles.
If your target credential falls outside of the above - do not worry, this is a shortlist of the most common categories, while we advise candidates on all kinds of certifications across 1000+ exams.
Where Most People Go Wrong Picking a Certification
The mistake: seeking certifications that are popular at the moment; what one may find out when looking for a job is that those are the ones in demand among all applicants, regardless of the job they are applying for. We believe that the focus should be on the position one is aiming for, and not the certification they might possess.
The mistake: assuming more certifications automatically means a stronger resume. In practice, it might be the opposite: some relevant certifications may be better for one’s resume than a few irrelevant ones. It all depends on the position and level of expertise needed.
The mistake: preparing for the exam randomly and having a limited amount of time resulting in the inability to take it. Certification exams are serious business and require serious preparation. One of the biggest mistakes one can make is to prepare for the exam in an unplanned, random manner, thinking that they will have enough time to study and do practice tests in due time. This is why we offer our assistance in any certification process, and help you pass any exam with flying colors.
This is the gap our guidance exists to close — not just telling you which certification, but helping you actually get through it.
How This Actually Works
How do we help you choose? By relating your current, target, and industry roles to which certifications employers in this space are actually looking for (and not what's talked about most online), we can usually narrow a list of dozens of possible certifications to just a couple of realistic choices.
How do we help you prepare? Through our partnerships with authorized training providers, you get a sensible preparation plan (and not a disorganized set of links), with a feasible preparation timeline (not assuming you have the time of a full-time student).
How do we help you get certified? We help you know what to expect on the test (and what traps to avoid on the road to the test) for each certification, as well as a good timing strategy to take the test before knowledge from the preparation starts going stale (or after you've gotten too rusty).
An Honest Note on What We Can and Can't Promise
We don't publish our pass-rate statistics or otherwise put any figures on this page. We have been helping people to make career and skill-enhancing choices for over two decades, and our experience of providing certification guidance is rooted in official authorized training partnerships, not random advice.
No certification guidance can promise you to pass an exam, or to get a specific position.
We can invest you in the specific certification path, according to your needs, with a solid study plan, not guesses.
What Makes Us Different
01
We start from your role, not a catalogue
Most certification advice services list out certifications. We offer guidance. That means you will not get the same generic advice that is offered hundreds of times on the web. We will consider your unique situation and advise you on what certification path to pick. Not guesswork.
02
Authorized training partner tie-ups, not ad-hoc resource lists
We have official authorized training partner connections. Most services do not, offering random advice from their personal experience.
03
1000+ exams covered
We cover 1000+ certification exams, to serve your unique needs. The popular categories have the most certifications; if you are eyeing another exam, chances are that we will still cover it. Ask about your desired certification.
04
We'll tell you not to bother
And we will not convince you to buy, when you shouldn't. If the certification you want, or even the path you are on, will not serve your needs, we will advise you to look elsewhere, despite the potential for making a sale, as nobody likes to waste money.
Cost
Our certification guidance costs are based on the category of your desired exam, the level of our involvement, and whether the exam requires a paid voucher (AWS, Microsoft, Salesforce, or another official certification). Contact us with your desired certification, and we will be glad to give you an individual quote.
Common Questions
It is challenging to indicate the most valuable certification for each particular candidate since everything depends on their intended role and industry. Thus, cloud certification is a safe option for almost any business, whereas a Salesforce expert is in demand only in specific companies.
The selection depends on the cloud service companies that are the employers. In other words, it is worth researching what cloud platform is applied by the majority of companies in the chosen industry. However, there are some popular clouds that are usually taken into account more often. For example, AWS is considered the most reliable, Azure is more integrated for Microsoft products, and Google Cloud is major in data science spheres.
The value of the certificate depends on the industry where the candidate wants to work. Particular clouds are more integrated into some spheres, such as data science or information system analysis, whereas others are demanded at a more global level. Thus, it is essential to define the target position to understand if the certificate is worthwhile.
It is hard to say how much time should be allocated to preparing for the test. Everything depends on the selected certification and the candidate’s knowledge and experience in the field. Some basic tests may be taken after a few weeks of self-study, whereas complex ones require a more profound approach.
Certifications are only one of the parameters that hiring companies consider. However, the best way to benefit from certificates is to combine them with experience. Otherwise, the value of a certificate might not be worth the investment, especially when there are other candidates with more practical skills.
The prices are defined by the company that provides the certificate. They may differ significantly and depend on the level of the chosen certification. Usually, there are various options for entry-level, middle, and expert-level credentials. Note that the described services include the consultation before the exam, whereas the registration itself is an additional fee.
Not Sure Where to Start?
That's normal — figuring out which certification is worth your time is usually the harder problem, not the studying itself. Tell us your current role and where you want to go, and we'll help you narrow it down before you spend a single hour preparing for the wrong exam.